Data Append

Data Append

The direct marketing industry wastes millions of pounds each year using data that is inaccurate, incomplete or invalid. Much of this data is poorly gathered and maintained.

• 13% of the UK public move home each year

• Over one million postcodes are re-coded by the Royal Mail each year

• B2B data decays at 37.7% a year

• £18 million per year is wasted mailing the deceased

Not only is incorrect contact information grossly ineffective, but it may also be an offence not to undertake necessary data maintenance updating. Tele-markets that fail to comply with the TPS for example, which takes the form of monthly screening, can face a £5,000 fine.

Allow us to take the hassle out of complex data services and mitigate the risk on your behalf. The TripleC Network can help you:

• Add telephone numbers to your data

• Add fax numbers

• Update telephone numbers

• Add, enhance or correct addresses and postcodes • Add email addresses to your data

• Screen for suppressed records

• Standardise and reformat your data

• Add titles and gender to your data