Data Profiling

Data Profiling

Discovering the right data prior to send outweighs any other service we provide in many respects in that it can make the difference between a successful and outstanding campaign.

Our vastly experienced staff will look at your campaign and target the data to suit. Profiling is based on two factors; behavioural and demographic. Demographic profiling "describes" a segment, for example, age, gender, location, business type, organisation size or job function. This type of profiling can identify those prospects who share similar characteristics to a company’s retained customers or show where a firm should target its advertising or how to promote suitable website content.

Behavioural profiling can show the behaviour of a customer, how often certain products are bought , which ones, the websites they visit and how often. It can determine how a customer is interacting with your business and as such give examples of how they should be approached.